Thursday, 15. November 2007.

08:00 – 09:00

Registration

Hall

09:00 – 9:30

Welcome Speech

Al-Andalus

• Mr. Manuel Chaves González. President of the Junta de Andalucía.
  
• Ms. Micaela Navarro Garzón. Regional Minister of Equality and Social Welfare at the Junta de Andalucía.

9:30 – 11:30

I Plenary Session:

Al-Andalus

European Union Silver Economy Policies

Chair: Prof. Dr. Martin Coen. Member of the SEN@ER network for the region of North Rhine-Westphalia (Germany).

• Ms. Micaela Navarro Garzón. Minister of Equality and Social Welfare at the Junta de Andalucía. Andalusia Regional Policies towards a European Silver Economy.
  
  
• Prof. Dr. Christof Eichert. Ministry of State of Intergenerational Affairs, Family, Women and Integration of North Rhine-Westphalia (Germany). Silver Economy in Europe - the Network of the Regions SEN@ER.
  
  
• Ms. Odile Wolfs.Minister of “Investing in People” programme, Province of Limburg The Netherlands. Senior Employment: The Workability index project.
  
  
• Mr. Lambert van Nistelrooij. Member of the Committee on Regional Development of the European Parliament.  The Silver Economy, the way forward!
  
  

11:30 – 12:00

Coffee Break

12:00 – 14:00

II Plenary Session:

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Regional Studies and Policies around the Silver Economy

Chair: Ms. Soledad Pérez Rodríguez. General Director of Equality and Social Welfare Department for Seniors at the Junta de Andalucía. Member of the SEN@ER network for the region of Andalucía (Spain).

• Prof. Dr.Elizabeth Mestheneos.Vice-President- AGE The European Older People's Platform. The role of older people in Europe.
  
  
• Prof. Dr. Kirsti Ala-Mukta .Researcher at the Institute for Prospective Technological Studies, European Commission, Joint Research Center. Ageing Societies, Learning and ICT.
  
  
• Mr. José De Casas Martín. General Coordinator of CEPES Andalucía. Social economy experience towards the Law of Dependency.
  
  
• Mr. Eduardo Bericap Alastuey. Researcher responsible for the Area of Sociology at the Central Foundation of Andalucía studies. The Role of seniors in an Advanced Socioeconomic Structure.
  
  

14:00 – 15:30

Lunch

15:30 – 17:30

ICT & Independency

Al-Andalus

Last generation Teleassistance services

Chair: Ms. Manon van Leeuwen. Fundecyt. Member of the SEN@ER network for the region of Extremadura (Spain).

• Mr. Sergio Luis Pérez. Technical Director of the Andalusian Center of Innovation and Information Technologies and Communications CITIC. Digital Home.
   
• Mr. Máximo Martín. General Director of the Foundation I+D of Free Software. New technologies and independent life.
  
  
• Ms. Isabel de Andrés Sanz. Manager of the Telefónica Project I+D in Granada. Advanced TeleAssistance Services.
  
  
• Mr. Santiago Blanco Polo. Innovation Project Manager. SADIEL S.L. Technology supporting people with dependency and the surrounding TELEADM project.
  
  
• Mr. Luís Castillo Martínez. Director of Tecnointegra. New Generation of valuable mobile phone services for seniors.
  
  
• Prof. Dr Antoni Zwiefka.RIGHT Project Coordinator Marshal Office of Lower Silesia (Poland). New technologies as a support for elderly people on an example of right system.
  
  

15:30 – 17:30

Nutrition

Ronda

Healthy Nutrition as a future inversion I

Chair: Mr. Doede Sijtsma. Member of the SEN@ER network for the region of Gelderland (Netherlands).  

• Prof. Dr. María Àngels Treserra. Scientific Director of the ACTING&VITA Department. ESDESSAN S.L. Diet, a culture for life.
   
• Mr. Pedro Pablo García Luna. Head of Clinical Nutrition Unit Virgin of the Rocío Hospital and Associate Professor of Clinical Nutrition at the Faculty of Medicine, Seville. The role of a texture modified diet for the elderly.
   
• Ms. Mabel Gracia Arnáiz. Project Coordinator. Nutrition Studies Group. Barcelona University. Food and Later Life Project.
   
• Prof. Dr Rosalie Dhonukshe-Rutten. Division of Human Nutrition, Wageningen University. Food & Agenig Project.
   
   

15:30 – 17:30

Culture & Tourism

Italica

Round table: Learning & Ageing

Chair: Mr. Bartlomiej Ostrowski. Member of the SEN@ER network for the region of Lower Silesia (Poland).

• Mr. Juan Rafael de la Torre Fabre. President of Andalusian Federation of University lessons for elderly Association (FADAUM). The Current Situation for Senior University Programs.
   
• Prof. Dr. Juan Florencio Macías Núñez. Professor of Geriatrics Medicine University of Salamanca. Training in an ageing Europe.
   
• Ms. Fernanda Jaramillo Polo. Director of Technologic Literacy and Free Software Project. AUPEX (Popular Universities in Extremadura Asosiation). Junta de Extremadura. Our actives olders on the Information Society: the experience in Extremadura.
   
• Mr. Brian McKechnie. Project Coordinator of Senior Studies Institute, University of Strathclyde. (Glasgow – GB). Training Older Workers.
   

New customers for touristic market

Chair: Mr. Pablo Sarazá. Employment & Social Welfare Manager. Delegation of Junta de Andalucía in Brussels.

• Mr. José Antonio Espejo Gutiérrez. General Director of Promotion and Tourism Commercialization of the Regional Ministry of Commercial Tourism and Sports of the Junta of Andalucía. Great Experiences. Elderly discovering their region.
   
• Ms. Margarida Colet Janet. Marketing and Business Manager MAPE Tourism and Health, Limited Liability Corporation. European wide healthcare, health travel; a new option.
   
• Ms. Elke Tippelmann. Project. BAGSO (Bundesarbeitsgemeinschaft der Senioren-Organisationen) Brussels Head Office. Cultural Tourism for seniors: the project "TravelAGEnts".
   
• Mr. Javier Velasco Gutiérrez. President of the Commission of Tourism of Health of PROMOTUR (Association of residential tourism businesses, sports, and health of Andalucía). Residential tourism opportunities in the tourism sector: Senior Resort.
   

15:30 – 17:30

Financial Services

Bahía

A new generation of financial services for seniors

Chair: Mr. John Byrne. Member of the SEN@ER network for the region of Mid-East Region (Ireland)

• Mr. Manuel Romera Gómez. Regional Director in Andalucía of La Caixa. The star of financial products.
   
• Mr. Frédéric Serrière. President of Senior Strategic Network. Financial Services and Products: opportunities and best practices.
   
• Mr. Aitor Pérez Artetxe. Director GEROKON Marketing & Gerontology. Evolution of Financial Products.
   
• Mr. Koldo Okariz. Head of Dorado Service. Kutxa Bank. KUTXA – Best offer for seniors.
   
• Mr. David Pomer Ribo. Senior Segment Director of Deutsche Bank. The final justification of the media, in financial products too?
   

18:45 – 19:15

Transfer to the Guadalquivir river
(optional)

19:30 – 22:00

Boat dinner along the Guadalquivir River
(optional)

Friday, 16. November 2007

08:00 – 09:00

Registration

Hall

09:00 – 11:00

III Plenary Sessions:

Al-Andalus

European Society & Ageing: new approaches

Chair: Prof. Dr. Rainer Fretschner. Institute for Work and Technology. Member of the SEN@ER network for the region of North Rhine-Westphalia (Germany).

• Ms. Soledad Pérez Rodríguez. General Director of Equality and Social Welfare Department for seniors at the Junta de Andalucía. Policies of Active Ageing.
   
• Mr. Frans de Bruïne.. Director of ICT addressing Societal Challenges. Transforming the silver challenge into a golden opportunity: European Union Action Plan ICT for Ageing.
   
• Mr. Daniel Ramos Lobón. Comercial Director Partner of Corunet SL. COIDANET: Spanish network support to personal autonomy.
   
• Prof. Dr. Ursula Lehr. Professor at the Institute of Gerontology University of Heidelberg. Changing demographics and its consequences on the tourist market.
   
• Prof. Dr. Antonio Ventura Díaz. Director of the European Academy Foundation of Yuste. Ageing and Dependency.
   

11:00 – 11:30

Coffee Break

11:30 – 12:30

IV Plenary Sessions:

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Marketing & Communication

Chair: Ms. Charo Jiménez. "Canal Sur" Radio and TV.

• Mr. Jorge Fernández. Profesor at the Communication Institute of the University of Seville and Director on Strategic Planning of the Communication Group.
  
  
• BAYARD Group. A winning publisher’s strategy targeted to the mature people.
   
• Ms. Isabel García Olasolo. Publisher editor of Bayard Group-Spain. The communication with older people.
   
• Mr. Modesto Martínez Casas. Editor and Director of the Magazine “Among greater: We speak of you”. Enterprise Adaptability to the new demands of the market.  
   

12:30 – 14:30

ICT & Independency

Al-Andalus

Last generation Teleassistance services II

Chair: Mr. John Storey. Scottish Government Member of the SEN@ER network for the region of Scotland (UK).

• Ms. Clara Centeno Mediavilla. Action Leader Applications. Institute for Prospective Technological Studies, European Commission. Future scenario’s for ICT-based independent living services in the European Union.
   
• Mr. Joseph Killen. Managing Director of Tunstall Ibérica. Teleasistance, an integration tool for Silver
  Economy persons.
   
• Mr. Jose Miguel Azkoitia. Scientific Director FATRONIK Foundation. Technology & Ageing: FIK research project.
   
• Ms. Elena Avatagelou. Responsible of the Research and Direction of Programs EXODUS S.A. European Soprano Project.
   

12:30 – 14:30

Nutrition

Marisma

Healthy Nutrition as a future inversion II

Chair: Ms. Cristina García Sarasa. Territorial Director of the Business Public Agrarian and Fishing Development of Andalucía INC.

• Mr. Emilio Martínez de Vitoria Muñoz. Nutrition & Technology Institute of Granada. Mediterranean diet and ageing.
   
• Mr. Manuel Martínez Peinado. Public Business for the Agrarian and Fishing Development of Andalucía. Limited Liability Company (European Institute of the Mediterranean Diet). Mediterranean Nutrition: common heritage.
   
• Prof. Dr . Victoria Ordoñez Martí-Aguilar. Project Area of scientific production and systems information of the Foundation IMABIS. European Research on Nutrition
  for elderly.
   
• Mr. Juan Luís Mejía. Abelló Linde. New, gastro-healthy food technologies to service our seniors.  
    
• Mr. Antonio Ramírez Fajardo. General Director of Biogolden, S.L. Functional Nutrition for Elderly
    

12:30 – 14:30

Culture & Tourism

Bahía

Culture and Leisure for "boomers"

Chair: Mr. Miguel Ángel Martín. European Academy of Yuste Foundation. Member of the SEN@ER network for the region of Extremadura (Spain).

• Ms. Almuth Fricke. SEN@ER SIG “Culture & Ageing” Coordinator. Seniors, potential for the cultural economy.
   
• Ms. Sylvia Dow. "Scottish Executive" Partner. Arts, learning & seniors.
   
• Mr. Juan José Alonso de la Sierra Fernández. Director of the Museum of Cádiz-General Direction of the Museums of the Meeting of Culture on the Junta de Andalucía. Program of cultural voluntary service in the Museum of Cadiz.
   

Round table: Practice of Sport as a well-being status for elderly

• Mr. Ignacio Manzano Moreno. President of the Official Association of Physical Education of Andalusia (COLEF).
   
• Prof. Dr Manuel Delgado Fernández. Doctor of Physical Education. Professor at the University of Granada.
   
• Prof. Dr José Mª González Ravé. Professor at the University of Castilla- La Mancha.
   

12:30 – 14:30

Financial Services

Ronda

The financial services offered to the seniors

Chair: Ms. Julia Núñez Castilla. General Director of Treasury and Public Debt.

• Mr. Manuel Cortés Jiménez. Director of Trade Development at Unicaja. The senior segment, evolution and new horizons.
   
• Mr. Francisco Javier Romero Álvarez. Subdirector
  for Institutional relations at Cajasol. Financial opportunities for seniors.
    
• Mr. José Javier Cuesta. General Assistant Director on Commercial Strategics at Cajasur. The incorporation of private equity under the Law of Dependency.
    
• Mr. Jose Antonio Arcos Moya: President of the Caja de Ahorros in Jaén. “Law of dependency”, a new
  market of services and financial products.
    
• Mr. Pedro Alonso Gil. Assistant General Subdirector of Banco Santander, Responsible of the retail banking segment. Santander: We want to be your Bank.
    
• Mr. Jesús Martínez Castellanos. Assistant General Manager Mapfre Vida. Ways of financing life annuities through mortgages.
   
  

12:30 – 14:30

ICT & Independency

Itálica

Age-friendly Environments and mobility

Chair: Prof. Dr Stephan Walter. Member of the SEN@ER network for the region of Lower Saxony (Germany).

• Prof. Dr Charles Petitot. Department of NCD Prevention & Health Promotion, WHO World Health Organization. Cities adapting to seniors.
   
• Ms. Rhona Pringle. Renaissance Market Towns Manager. Yorkshire Forward. Cities for the Future.
   
• Mr. Enrique Rovira-Beleta Cuyás. Professor  at the International University of Catalunya. Accessible housing.
    
  
• Ms. Corinna Flöck. Ecole Centrale Paris. Department of Industrial Engineering. ICT Challenges for the next car generation based on design needs of older drivers.
    
• Mr. Peter Walde. Future Research Department Volkswagen AG. The automobile industry’s efforts to meet elderly people’s special demands.
   

14:30 – 16:00

Lunch

16:00 – 17:30

Best Practice Awards Ceremony

Al-Andalus

Prof. Dr Vera Gerling, GEN-ON, North Rhine-Westphalia (Germany).

Conclusions of the Conference

Sen@er Silver Economy 2008 Presentation

17:00 – 17:30

Closing Ceremony

Al-Andalus

17:30 – 19:00

Visit to the “Reales Alcázares” and its Gardens

19:00 – 22:00

Farewell Cocktail